Creative partner in the complete repositioning of CEYOLI ("Celebrate Your Life") ahead of its 10-year anniversary: from a local jewelry brand to an internationally positioned lifestyle brand centered around celebration, memory, and meaningful connection. My role includes brand strategy/rebranding, product development consulting for a new NFC collection, founder storytelling, and the creation of an anniversary magazine communicating the founder's journey and the brand's future vision.

Launch planned for Q4 2026.

Supporting the development of singer Davina Soleil's long-term public identity beyond music around the concept of "Sound & Science with Soul", exploring the intersection of art, science, politics, and philosophy. I contribute to creative strategy, concept development for values-driven content (Haltungscontent), video ideation, scriptwriting, copywriting, social media direction, and designed a lyric magazine for the release event of Davina Soleil and her producer Ilyas Samy.

Currently in the strategy and content development phase, testing new content formats throughout Q3 2026 in preparation for a broader media and press rollout in 2027.

Co-developing BRD 2.0, a documentary/podcast and social media project created to shed light on people and initiatives working toward a more hopeful future in Germany. Led by my friend Salome as the main face of the format, we want to use narrative journalism to provide alternative story of the future. My role is primarily behind the scenes and includes creative strategy, scriptwriting, and production planning. 

Currently in concept development and pre-production. We are preparing to enter our public experimentation phase (Staffel 1: BECOMING) in Q3 2026.